Borås

Core values

Our values define the true core of the company - the values summarize how we practice and live the culture every day. The values are our center piece. They are the core parts of our DNA.

• Discover and renew

  We shall constantly – and where appropriate – make room for new thoughts, challenge borders, and renew ourselves by taking controlled risks. In each and every aspect of what we do, we shall continue to push the envelope* and aim for the stars. We are curious and become stronger when we admit we are wrong. We always have the courage to change.

• Relaxed seriousness

  Balance in life, true performance, and results in our company come from the yin and yang fusion of personality and humor combined with razor-sharp professionalism and top-level competence. We realize results come from preparation, accountability, respect for others, and releasing the potential of ourselves and the team.

• Transparency

  Openness and honesty to colleagues, customers, and society build trust. Trust is the foundation of engagement and results. We live to learn, to teach, and to make information available for those who need it so they can make better decisions. You are always responsible for operating under the principle see and be seen.

• You + we

  We believe in inclusion and collaboration combined with a strong individual contribution. We realize diversity provides us with the speed, agility, and power we need to achieve our mission. Relationships, and how we nurture and energize them, are at the core of our journey – one for all, all for one. We make sure we can celebrate and be proud over our achievements.